Empowering Entrepreneurs to Level Up with the Power of Social with Sharifa Crawford

An entrepreneur since age 8, Sharifa Crawford’s mission is to “serve as an inspiration and open minds to accept a 9-5 is not the only way.” Our African American Leadership Series is showcasing leaders in the black community who are working to make a difference in the lives of its members.

I ♥ Experiential Marketing

There are few forces more powerful than the market place, driving goods, services, and information. If we didn’t have a strong market-based system, there would be little to no incentive for people to continuously come up with innovative solutions to solve our human needs. When I was working in the area of promotional marketing, I…